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Branding for the Old City District neighborhood. The birthplace of America, and now a leading district for art, history, cuisine, and technology–not only in Philadelphia, but around the world.
A hand-done type-centric logo is the foundation of this contemporary take on woodblock printing. The mundane, drab Old City brick and mortar streets have been revitalized by the vision of bright, fun colors interchanging through the streets, leading you to all Old City has to offer. The banners were strategically placed at main corridors, usually dividing Old City from Center City and surrounding neighborhoods, now leading visitors into the district. Each color was chosen to represent a different facet of Old City, giving way to a new way-finding system implemented with window vinyls for all commercial residents of the district, making it super easy as a tourist to find what you are looking for.Branding, Graphic Design, Typography2012 -
Event branding and planning for the AIGA Philadelphia Design Awards 2013.Graphic Design, Illustration2012 -
Editorial illustrations for multiple publications.Graphic Design, Illustration2012 -
Commissioned by the Philadelphia Eagles, the Go Green Initiative has drastically reduced energy consumption by the franchise and has also aided in recycling some of their own waste to use as energy.
The annual report of this initiative was designed to reflect the goals and innovation the franchise has put forth. It was designed specifically for the web, thus reducing the carbon footprint, and was additionally printed on "self bio-degradable" paper stock that will dissolve in roughly 3 years. I mean, who keeps an annual report for longer than a year anyway?
The idea behind the short fact-filled copy writing and compact design, was to entertain while informing. Kept brief, the fans can soak in the excitement of the Eagles franchise while learning how they themselves, a fan, is already contributing to the Go Green initiative without even being aware.
Work Done at 20/10 Solutions
Creative Director: Joe WarnerArt Direction, Graphic Design2012 -
This is an ongoing exploration in branding the neighborhoods of center city Philadelphia. The colors, textures, and people of the distinctly different neighborhoods has always inspired me, and this project will reflect the essence of each.
Each week I will post a new logo experiment of a different neighborhood and eventually will transition these into prints on stretched canvas and a single poster print including the entire collection. Enjoy.Graphic Design, Branding2011 -
Annual Report for the Independence Visitor Center in Philadelphia. The official tourism starting point for local, national and international travel. The annual celebrates it's 20 millionth visitor and it's 10 year anniversary.
Work Done at 20/10 Solutions
Creative Director: Joe WarnerIllustration, Graphic Design2012 -
Admiral Chester W. Nimitz described the soldiers who fought on Iwo Jima as having "uncommon valor." This same determination and indestructible spirit can be said for countless American veterans. And yet, many are fighting to find work after they return home.
This poster design conveys that uncommon valor, using a silhouette rendition of the Marine Corps War Memorial (upon which Admiral Nimitz' quote is emblazoned). But instead of planting a flag in the ground, the men are building America from the ground up. The Obama Jobs Plan will do the same thing – build an actionable way to create more opportunities right now, for both veterans and civilians alike.
Creative brief can be found at www.barackobama.com/artworks.Illustration, Graphic Design2011 -
Philadelphia Academies, an organization that works with underprivileged youths, throws a party every year, inviting supporters and business community members from the surrounding area. With the concept “You don’t need a cape to be a superhero”, my vision for the branding of The Party 2011, was to convey the everyday businessperson as a superhero.
In designing this project we had experimented with several styles of comic art, but the one we really thought hit home with the target audience was the retro comic style of the Ben-Day dots and one color interior art. The majority of the invitation recipients were individuals between 40-60 years of age; so with this being a charity-based event, our target objective was invoking a sense of nostalgia in the attendees.
We then furthered this by making the invite into a keepsake in itself. The design of the invite was styled to open into a 50’s era “cinematic-style” poster, something the recipient wouldn’t just toss to the side or dispose of, but rather pass around the office or display, hopefully generating further interest in the event. Much research was undergone in evolving the style of the art into something we thought was a perfect combination of art and function. I wanted to somehow give the feel of a comic book, but still retain the functionality of an invitation. The cover and insides were styled to that of a comic book, but without having individual pages, allowing it to unfold into the movie poster.
The four honorees fit perfectly into the role of the Fantastic Four, so I carried this through into the poster. As a bonus, I suggested the printing and framing of the honoree’s characters for each individual honoree. Thus giving the honoree a take-home and token of appreciation, which they can hang in their office or home, going above and beyond the creative brief.
Work Done at 20/10 Solutions
Creative Director: Joe WarnerGraphic Design, Illustration, Art Direction2011 -
Poster art for the holiday events and house tours in Fairmount Park. Commissioned by Philadelphia Parks & Recreation.
Work Done at 20/10 Solutions
Creative Director: Joe WarnerGraphic Design, Illustration2011 -
When it was time for the Visitors Bureau to market group tours to educational groups, we were commissioned to create a piece that was not only appealing to teachers and educators, but to students as well. When putting together the creative on the project, I wanted to organize the brochure in a way to group destinations into fields of study, almost as if the educator was creating a class schedule of a tour of Philadelphia. This would not only bring a sense of interactivity and fun to the piece, but organize the locations in a way to allow for specific educational tours, such as science or history tours. Each area of study was separated with its own color and custom illustrations, which were all brought together on the cover in an abstract view of what I would consider a child’s imagination.
Included in the art were custom characters with witty jokes involving tourist destinations and pieces of art in Philadelphia. I also included a map of Fairmont park with a list of activities showing the overwhelming size of the park compared to New York’s famous central park.
See the full brochure
Work Done at 20/10 Solutions
Creative Director: Joe WarnerGraphic Design, Art Direction2010 -
The Blueprint Report is a statistical guide of crimes and drug use in the women of Chester County. The Key Findings Annual is a synopsis of the Blueprint Report. We were commissioned to present the key information of the guide.
The art was designed to be empowering with a focus on the faces of Chester County. I also wanted a focal point to draw the eye to the most important findings of the report, so I incorporated an asterix as a symbol of the hard-hitting facts, which I carried through as a design element in the brochure.
The color palette is dark, while balancing nicely with feminine fonts to be ominous but not frightening.
Work Done at 20/10 Solutions
Creative Director: Joe WarnerGraphic Design, Art Direction2010